I’ve been an app developer on Apple platforms since 2011, and building out my smart home over on YouTube since 2018. In that time I’ve amassed over 50,000 subscribers and almost 10,000,000 views.
My videos on YouTube require lots of reading, research, and writing to keep relevant videos coming. What you see in my videos is only the tip of the iceberg. So much gets eliminated for one of the following reasons:
It’s doesn’t fit in a title and thumbnail topic people will click on
I have an existing video schedule that precludes me from addressing a new topic in a timely manner
I want to add more details on a video topic that doesn’t fit well in the script.
For example, YouTube videos are often focused on the experience of the products for consumers. To keep up with these trends, I also have to understand where the whole industry is going and that’s where things can get interesting. Thanks to my channel, I’m well connected. I hear about and often get new products before they come out and I talk to lots of people who make the smart home world move forward.
Mark Gurman at Bloomberg has written a lot about Apple’s future smart home strategy. Combined with the slow and steady growth of the Matter smart home standard, we are in for an exciting ride in the coming years. I’d love for you to have a front row seat with me here on Substack.
